Vazeerjan Begum, PhD


Assistant Professor
Business Administration at American University of Ras Al Khaimah
UAE

Biography

Dr. Begum is an Assistant Professor of Management in the School of Business, American University of Ras Al Khaimah. In her current position, she teaches courses in Management. Before Joining AURAK, Dr. Vazeerjan worked as Dean of Continuing Education & Professional Development, the Emirates College for Management and Information Technology, Dubai, for nine years.
She has a varied experience of association with some of the major local and international Universities in the UAE. She worked as an Adjunct Faculty member at the University of Bolton, Skyline University College, Sharjah, to name a few.
Her primary teaching and research areas of interest include Strategic Management, Consumer Behavior, Operations Management and Marketing Research. She is particularly interested in the development and use of Customer Centric Strategic Management Practices.
She is the author of a number of research articles in Peer Reviewed Journals of International Repute. She has attended and presented papers in a number of conferences and workshops in UAE, Malaysia, Indonesia, Pakistan, and India.
Dr. Begum was a Lead member of the team that initiated and established the Bachelor’s degree programme in Management, Marketing and HRM at the Emirates College for Management and Information Technology. She is also a Lead Verifier for the BTEC Level 4, 5 and 7 programmes offered by the BTEC Edexcel, United Kingdom. She was instrumental in helping to set up and run the Edexcel programmes at ECMIT.
Dr. Begum earned her PhD degree with a major in Management from Mother Teresa Women’s University. Dr Begum also holds a Master of Business Administration (MBA) degree from University of Madras and a PgD in HRM from Pondicherry University.

Research Interest

Dr. Vazeer’s primary teaching and research areas of interest include Strategic Management, Consumer Behavior, Operations Management and Marketing Research. She is particularly interested in the development and use of customer centric strategic management practices.

Scientific Activities

Publications

1. Begum. V., “Consumers Shopping Predilections with Hypermarkets: An UAE Perspective” (Paper Submitted for approval at: Science International, International Review of Management and Marketing and Jurnal Teknologi)
2. Begum. V., “Effects of Kellogg’s nutritional label on consumer buying behaviour in Dubai, UAE”, Elsevier Procedia – Social and Behavioural Sciences Journal Vol. 211, pp. 61-68, doi: 10.1016/j.sbspro.2015.11.010
3. Begum. V., “Consumer rejoinder towards Mc Donald’s sales promotional strategy in Dubai”, Elsevier Procedia – Social and Behavioural Sciences Journal Vol. 211, pp. 1195-1202, doi: 10.1016/j.sbspro.2015.11.159
4. Begum. V., Favourable Prototypes In The Ordering System at Coffee Houses In South India – A Customer Retention Strategy”, Journal of Management Research, ISSN 1941-899X 2015, Vol. 7, No. 2, pp. 144 – 151.
5. Begum. V., “Effects of Kellogg’s nutritional label on consumer buying behaviour in Dubai, UAE”, Book of Conference Proceedings of 2nd Global Conference on Business and Social Science 2015, ISBN 978-967-133147-0-8
6. Begum. V., “Consumer rejoinder towards Mc Donald’s sales promotional strategy in Dubai”, Book of Conference Proceedings of 2nd Global Conference on Business and Social Science 2015, ISBN 978-967-133147-0-8
7. Begum. V., Favourable Prototypes In The Ordering System at Coffee Houses In South India – A Customer Retention Strategy”, Proceedings of Global Conference on Business and Social Science 2014, Malaysia, ISBN 978-967-13147-0-8

Conferences (2014 – 2015)

1. Presented Research Paper titled “Consumers Shopping Predilections with Hypermarkets: An UAE Perspective”, at ASIA International Conference on Future of Marketing & Management 2015, Malaysia.
2. Presented Research paper titled “Effects of Kellogg’s nutritional label on consumer buying behaviour in Dubai, UAE”, at 2nd Global Conference on Business and Social Science 2015, Indonesia.
3. Presented Research paper titled “Consumer rejoinder towards Mc Donald’s sales promotional strategy in Dubai”, 2nd Global Conference on Business and Social Science 2015, Indonesia.
4. Presented research paper titled “Favourable Prototypes in the Ordering System at Coffee Houses In South India – A Customer Retention Strategy”, at the Global Conference on Business and Social Science 2014, Malaysia.
5. Presented research paper titled “The new quintessence in the ordering system at Coffee Joints in South India – Strategic Marketing Management Perspective” for the COMSATS International Conference on Management, Lahore.